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CHAIN STORE AGE NAMES COOKS AS RETAIL'S RISING STARS

Chris and Christine Cook Distinguished in Chain Store Age Magazine "Rising Stars: 40 Under 40"

January 10, 2007 - Chris and Christine Cook, Founders of Sleep Experts, were recognized in Chain Store Age Magazines, "Rising Stars: 40 Under 40". Those selected for this distinction were chosen because they "represent a new generation of leadership within the retail industry". These individuals were nominated from professionals within the retail industry and related fields, and the final list was chose by the editors of Chain Store Age Magazine.

"We are honored to be associated with such an accomplished and distinguished list of retail executives" said Chris Cook, CEO of Sleep Experts. "However, the real honor lies with our incredible team who has worked so hard to build a great company in just over three years. Our hats go off to them."

About Sleep Experts
Sleep Experts is a third generation, family owned retailer featuring a wide selection of brand name mattresses, specialty bedding, adjustable beds, pillows and wood and metal accent beds. Founded in 2003, the company currently operates 23 stores in the Dallas/Fort Worth Metroplex. Sleep Experts prides itself on an unmatched reputation for customer service, and has been designated "Best Place to Work" by the Dallas Business Journal. In 2006, Sleep Experts was ranked the "9th Fastest Growing Company" by the Dallas Business Journal's Dallas 100. Sleep Experts received the Hearts of Hope Award for their outstanding dedication and service to the DFW Metroplex. Through Sleep Experts' Rest Assured program every old bed is recycled for a local charity. For information about Sleep Experts call 888-55-SLEEP or visit www.sleepexperts.com.