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FOR IMMEDIATE RELEASE

Sleep Experts Wins 2009 Consumers' Choice Award® for D/FW Mattress Retailers

Dallas, Texas - March 18, 2009 - Dallas / Fort Worth consumers have chosen Sleep Experts for the third consecutive year as a recipient of the 2009 Consumers' Choice Award® (CCA) for business excellence in the category of Mattress Retailers.

"We are proud to have received this honor for the third year in a row, proving that when it comes to buying mattresses, D/FW consumers trust the Sleep Experts brand above all others," said Christine Cook, President of Sleep Experts. "It is our mission to exceed our customers' expectations by delivering the highest level of quality, value and service from a mattress store, so the Consumers' Choice Award confirms that we are meeting our goals."

Award recipients were identified through a comprehensive and objective survey recently conducted by Harris Interactive, a Harris Poll company and the world's largest panel of cooperative, double opted-in respondents.

"Respondents to our survey were asked to rank companies based on their experience with each business, then questioned on their opinion of each," said CCA Chairman Jeffrey Chernoff. "Based on the results of this study, when it comes to quality, value, and service, Sleep Experts is clearly a consumer favorite when it comes to the industry of Mattress Retail."

About Sleep Experts
Sleep Experts is a mattress retailer serving the Dallas / Fort Worth Metroplex and offering a broad selection of innerspring mattresses, foam mattresses and air mattresses, with brands including Simmons, Beautyrest, Spring Air, Back Supporter, Tempur-Pedic, ComforPedic and Air Number. Sleep Experts is an Inc. 5000 company that has been recognized as a Dallas 100 "Fastest Growing Company," a Dallas Business Journal "Best Place to Work in D/FW", and a "Consumers' Choice for Business Excellence" for mattress retailers. Through its community program "Rest Assured," Sleep Experts donates a portion of proceeds from every mattress sale to help families in need, and also recycles customers' old mattresses for donation to local shelters. Sleep Experts has 35 locations. For more information, visit www.sleepexperts.com or call (888) 55-SLEEP.

About Consumer's Choice Award
The Consumers' Choice Award® is an initiative of Consumers' Choice Institute which has retained a leading independent research firm to conduct surveys in major Canadian and U.S. cities. It is unique in North America as the winners are determined by consumers and not by a panel of judges. It covers a broad range of categories of interest to both the public and business communities. Its purpose is to publicly identify those establishments that have been voted by consumers as being their choice for excellence. The Consumers' Choice Award® is a most prestigious tribute to businesses that serve their clients well. The program is encouraged by all levels of government and by business leaders.