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SLEEP EXPERTS WINS CONSUMERS' CHOICE AWARD FOR DFW

Survey of DFW consumers picks Sleep Experts as the mattress retailer of choice

Carrollton, Texas - May 22, 2007 - Dallas-Ft. Worth (DFW) consumers chose Sleep Expert's for the 2007 Consumers' Choice Award (CCA) for business excellence in the category of Mattress Retailers.

"Respondents to our survey were asked to rank companies based on their experience with each business, then questioned on their opinion of each. Sleep Expert's was identified as "Best in Class" in its categories in such areas as quality, value, service and appearance of the business," said CCA Chairman Jeffrey Chernoff.

Award recipients were identified through a comprehensive and objective survey recently conducted by Survey Sampling International (SSI). SSI is the world's largest statistical sampling organization dedicated to survey research, serving 1,400 clients globally.

"It is our mission to delivery the best knowledge, service and value available from a mattress retailer", said Christine Cook, President of Sleep Experts. "We believe that buying a bed can be a fun and educational experience, and it is wonderful to see that DFW consumers agree."

About Sleep Experts
Sleep Experts is a third generation, family owned retailer featuring a wide selection of brand name mattresses, specialty bedding, adjustable beds, pillows and wood and metal accent beds. Founded in 2003, the company currently operates 26 stores in the Dallas/Fort Worth Metroplex. Sleep Experts prides itself on an unmatched reputation for customer service, and has been designated "Best Place to Work" by the Dallas Business Journal. In 2006, Sleep Experts was ranked the "9th Fastest Growing Company" by the Dallas Business Journal's Dallas 100. Sleep Experts received the Hearts of Hope Award for their outstanding dedication and service to the DFW Metroplex. Through Sleep Experts' Rest Assured program every old bed is recycled for a local charity. For information about Sleep Experts call 888-55-SLEEP or visit www.sleepexperts.com.

About Consumer's Choice Award
The Consumers' Choice Award™ is an initiative of Consumers' Choice Institute which has retained a leading independent research firm to conduct surveys in major Canadian and U.S. cities. It is unique in North America as the winners are determined by consumers and not by a panel of judges. It covers a broad range of categories of interest to both the public and business communities. Its purpose is to publicly identify those establishments that have been voted by consumers as being their choice for excellence. The Consumers' Choice Award™ is a most prestigious tribute to businesses that serve their clients well. The program is encouraged by all levels of government and by business leaders.